Raising Awareness
Since 1999, we've worked to raise public awareness about sustainable seafood issues.
- Over 57 million consumer guides have been distributed worldwide.
- More than 200 zoos, aquariums and nonprofit partners help promote sustainable seafood.
Educating Influencers
We educate chefs and culinary professionals who influence their customers and build demand for Best Choices from the seafood suppliers and producers with whom they work.
Advancing Policy
We advance policies and management measures to:
- Improve traceability in the global seafood supply chain
- End illegal, unreported and unregulated fishing
- Strengthen and advocate for fisheries managements
- Restore shark and bluefin tuna populations
Creating Partnerships
We work nationally and internationally to address environmental and human rights issues. We engage with:
- Fishermen
- Farmers
- Organizations
- Governments and non-governmental agencies